GreenView Starter Fertilizer helps new lawns grow stronger and faster. It is an ideal fertilizer for establishing new small lawn areas, whether sodding or reseeding. It sets the stage for exceptional performance with essential nutrients the new grass seedlings need to thrive - providing nitrogen that is both readily available and controlled release to improve growth and vitality. Starter fertilizers have a high concentration of phosphorus as their main ingredient, and unlike established lawns - grass seeds and seedlings use the phosphorus to increase the likelihood of germination success.