This 30. Foot atomic Dewalt tape only pulled out to 28 feet 7 inches. And got extremely tight and broke before 30 feet was reached.

[This review was collected as part of a promotion.] The numbers and lines bold and extremely clear making it quicker to read measurements. The tape lock is smooth and easier to lock and unlock for easier use. Slightly bulkier than other tape measures but is still lightweight.

[This review was collected as part of a promotion.] This has been a great tape measure to get to use. It’s not my everyday carry tape just because I don’t typically need a 30’ but when I do it’s great to have one on hand! The large hook on the end makes it an easy 1 man operation to check the length of long boards for example. Highly recommend!

[This review was collected as part of a promotion.] My first thought was that this tape is beefy! It feels solid in your hand and is well made. It's not light, but then again it is a 30' tape. I love the fractional markings and it has a great standout that will let you really run the tape out to 10-15' by yourself with no struggle. One feature that I am not sure how I feel about is the finger brake. I use the brake on the bottom all the time for quick measuring. This tape does not have a mechanical brake, but an open slot for your finger to hold it in place. There is a guard to prevent it from hitting your finger, but I have had mixed results with using my bare finger versus wearing gloves. I do like the feedback you get with this method, but it's going to take more time before I decide if it's a feature I truly love. My only other complaint is the tape lock. It engages really well and holds the tape without any sort of slipping, but it's a little clunky to release it. I find myself having to press it in a couple times before it actually releases. Overall, I love the size and quality of the tape and it will see a lot of use!