Whole Horse Equine Bright White Shampoo is specifically formulated to deep-clean and condition while brightening white coats, manes, and tails. The shampoo also adds brilliance to grays, paints, palominos, and other chrome markings. Be sure to pre-wet coat your horse with water to remove excessive loose dirt before using the equine shampoo. To use, add a liberal amount of shampoo to bucket of water, apply to coat with sponge, lather and wash, and rinse with water until water runs clear.