UltraCruz Equine Bright White Shampoo for Horses, 32 oz.

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Item # 1996964

Size: 32 oz.

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4.9(70)

UltraCruz Equine Bright White Shampoo for Horses, 32 oz.

$24

.99

4.9(71)

UltraCruz Equine Show Polish Spray for Horses, 1 gal.

$39

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5.0(135)

UltraCruz Equine Conditioner, 16 oz.

$16

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5.0(22)

UltraCruz Equine Oatmeal Horse Shampoo, 16 oz.

$17

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Shop all UltraCruz

UltraCruz Equine Bright White Shampoo for Horses, 32 oz.

Item # 1996964

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Size: 32 oz.

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Get everything you need

4.9(70)

UltraCruz Equine Bright White Shampoo for Horses, 32 oz.

$24

.99

4.9(71)

UltraCruz Equine Show Polish Spray for Horses, 1 gal.

$39

.99

5.0(135)

UltraCruz Equine Conditioner, 16 oz.

$16

.99

5.0(22)

UltraCruz Equine Oatmeal Horse Shampoo, 16 oz.

$17

.99

Neighbor’s Club Members earn points with purchases.

The UltraCruz Equine Bright White Shampoo for Horses is a deep cleaning, whitening and color-enhancing shampoo that leaves the mane, tail and coat with a healthy glow. This whitening horse shampoo does not contain bleach and may safely be used on horses of all coat colors. The horse shampoo is perfect for use on existing white markings to leave blazes, stripes, dapples, stockings, tails and more with a radiant white appearance and may help brighten the overall hair coat.All UltraCruz horse grooming products are made in the USA with globally-sourced ingredients

Looking for more information on horse grooming? Check out our horse grooming kit guide in the product documents section.

Powerful whitening shampoo
Gentle, pH balanced formula with Stain fighting agents
Safe to use on all coat colors
Contains no bleach or peroxides

Brand	UltraCruz
Country of Origin	Made in USA
Active Ingredients	Sodium Laureth Sulfate, Ammonium Lauryl Sulfate, Water, Cocamidoropylbetaine, Ethylene Glycol Distearate, Optical Brightener, Coconut Oil, Cocamide Monoethanolamine, Collagen, Dmdm Hydantoin, Hydrolyzed Silk, Sodium Chloride, Aloe Vera Concentrate, Propy
Animal Life Stage	All Life Stages
Grooming Features	None
Health Features	General Wellness
Fragrance Type	Fresh & Clean
Manufacturer Brand	UltraCruz
Size	32 oz.
Manufacturer Part Number	SC-395302

Q&As

1 - 2 of 2 Questions

Q: I have a palomino. Do you use this shampoo on the whole body or just mane and tail? I don't want to lighten her body any, but would love a bright white tail.

8 years ago

Originally posted on SCBT

1 Answer

A: Hello! We recommend using this product on the areas that you are targeting for whitening, however, this product does not contain any harsh whitening agents therefore it is safe for use on the body of light colored horses as well.
6 years ago

Q: Could this be used on a red roan he's is a frosted roan and has a ton of white?

9 years ago

Originally posted on SCBT

1 Answer

A: Hi, thanks for the question. Yes! This product is great to use on all coat colors and will give extra shine.
9 years ago

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Reviews

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68 reviews with 5 stars.

0 reviews with 4 stars.

2 reviews with 3 stars.

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4.9

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1 to 4 of 70 Reviews .

1 – 4 of 70 Reviews

Sandy Kappus

Review 1

5 out of 5 stars.

A product you can depend on!

a month ago

All of my UltraCruz shampoos and conditioners leave my horses coats ultra clean, soft and shiny. Their skin is healthy and naturally moisturized. I highly recommended any of their products!

Product Used Since : 5/26/2026

Originally posted on SCBT

Pat R

Review 1

5 out of 5 stars.

A Must-Have for White Horses

2 months ago

I’ve been using this bright white horse shampoo for a few washes now, and overall I’m pretty pleased with the results. It does a solid job of lifting dirt and stains, especially on lighter coats, and I noticed a visible difference after just one wash. My horse’s coat looked brighter and had a nice, clean shine without feeling dry or stripped. One thing I liked is that it didn’t seem harsh on the skin. My horse didn’t show any signs of irritation, which is always a big plus. The scent is light and clean—not overpowering.

Originally posted on SCBT

RockinK

Review 1

5 out of 5 stars.

Will only use Santa Cruz

3 months ago

Wonderful product. Does what it says and makes them all soft and smell good

Product Used Since : 2/26/2026

Originally posted on SCBT

EHHorsemanship

Review 1

5 out of 5 stars.

I was IN SHOCK!!

5 months ago

I ordered some of this bright white shampoo for my two paints. I finally got a warm enough day to wash my gelding and just after one wash and only let set for 5 minutes he came out almost white as snow!! Now mind you he's not had a bath since summer and he's fed straight alfalfa daily so imagine the manure and green alfalfa stains! I was in such shock I forgot an after picture!!! I have tried so many other ones and never gotten so white before! I will be purchasing more and on auto ship for my barn!!

Originally posted on SCBT

Q: I have a palomino. Do you use this shampoo on the whole body or just mane and tail? I don't want to lighten her body any, but would love a bright white tail.

Q: Could this be used on a red roan he's is a frosted roan and has a ton of white?

Q: I have a palomino. Do you use this shampoo on the whole body or just mane and tail? I don't want to lighten her body any, but would love a bright white tail.

Q: Could this be used on a red roan he's is a frosted roan and has a ton of white?

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Reviews

Rating Snapshot

Overall Rating

Review this Product

A product you can depend on!

A Must-Have for White Horses

Will only use Santa Cruz

I was IN SHOCK!!