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4.9 out of 5 stars. 70 reviews
A woman outside with a dog
A woman outside with a dog

UltraCruz Equine Bright White Shampoo for Horses, 16 oz.

  • Online Only

UltraCruz Equine Bright White Shampoo for Horses, 16 oz.

Item # 1996963

UltraCruz UltraCruz Equine Bright White Shampoo for Horses, 16 oz.
UltraCruz UltraCruz Equine Bright White Shampoo for Horses, 16 oz.

Size: One Size Fits Most

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  • Online Only

UltraCruz Equine Bright White Shampoo for Horses, 16 oz.

Item # 1996963

UltraCruz UltraCruz Equine Bright White Shampoo for Horses, 16 oz.
UltraCruz UltraCruz Equine Bright White Shampoo for Horses, 16 oz.

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$19.99

Size: One Size Fits Most

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UltraCruz Equine Bright White Shampoo for Horses is a deep cleaning, whitening and color-enhancing shampoo that leaves the mane, tail and coat with a healthy glow. UltraCruz Equine Bright White Shampoo for Horses does not contain bleach and may safely be used on horses of all coat colors. It is perfect for use on existing white markings to leave blazes, stripes, dapples, stockings, tails and more with a radiant white appearance, and may help brighten the overall hair coat. UltraCruz Equine Bright White Shampoo for Horses gently whitens while naturally conditioning hair to leave hair soft, healthy and shiny. Carefully selected cleaning agents derived from coconut work together with optical brighteners to remove stains and brighten white hair coats without causing damage to the skin or coat.All UltraCruz horse grooming products are made in the USA with globally-sourced ingredients

Looking for more information on horse grooming? Check out our horse grooming kit guide in the product documents section.

  • Powerful whitening shampoo
  • Gentle, pH balanced formula with Stain fighting agents
  • Safe to use on all coat colors
  • Contains no bleach or peroxides

Q&As

1 - 2 of 2 Questions

Q: I have a palomino. Do you use this shampoo on the whole body or just mane and tail? I don't want to lighten her body any, but would love a bright white tail.

8 years ago

Originally posted on SCBT

1 Answer
  • A: Hello! We recommend using this product on the areas that you are targeting for whitening, however, this product does not contain any harsh whitening agents therefore it is safe for use on the body of light colored horses as well.
    6 years ago

Q: Could this be used on a red roan he's is a frosted roan and has a ton of white? 

9 years ago

Originally posted on SCBT

1 Answer
  • A: Hi, thanks for the question. Yes! This product is great to use on all coat colors and will give extra shine.
    9 years ago

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Reviews

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2 reviews with 3 stars.
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Overall Rating

4.9

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Summary of Reviews

AI-generated from customer ratings & reviews, and may include incentivized reviews.
The shampoo effectively removes stains and discoloration, leaving the coat, mane, and tail sparkling white and shiny. Customers report it works better than other whitening shampoos, with a pleasant, refreshing minty scent that does not dry out or damage the hair. It is gentle enough for daily use ye...
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This summary is AI-generated from ratings and reviews across multiple languages.
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1 to 4 of 70 Reviews .
1 – 4 of 70 Reviews
Review 1

A product you can depend on!

a month ago
All of my UltraCruz shampoos and conditioners leave my horses coats ultra clean, soft and shiny. Their skin is healthy and naturally moisturized. I highly recommended any of their products!
Product Used Since : 5/26/2026

Originally posted on SCBT

Review 1

A Must-Have for White Horses

2 months ago
I’ve been using this bright white horse shampoo for a few washes now, and overall I’m pretty pleased with the results. It does a solid job of lifting dirt and stains, especially on lighter coats, and I noticed a visible difference after just one wash. My horse’s coat looked brighter and had a nice, clean shine without feeling dry or stripped. One thing I liked is that it didn’t seem harsh on the skin. My horse didn’t show any signs of irritation, which is always a big plus. The scent is light and clean—not overpowering.

Originally posted on SCBT

Review 1

Will only use Santa Cruz

3 months ago
Wonderful product. Does what it says and makes them all soft and smell good
Product Used Since : 2/26/2026

Originally posted on SCBT

Review 1

I was IN SHOCK!!

5 months ago
I ordered some of this bright white shampoo for my two paints. I finally got a warm enough day to wash my gelding and just after one wash and only let set for 5 minutes he came out almost white as snow!! Now mind you he's not had a bath since summer and he's fed straight alfalfa daily so imagine the manure and green alfalfa stains! I was in such shock I forgot an after picture!!! I have tried so many other ones and never gotten so white before! I will be purchasing more and on auto ship for my barn!!

Originally posted on SCBT