Skip to main content
PetLawn & GardenTruck & AutomotiveClothingPoultryHeating & CoolingHorseSporting GoodsOutdoor Power EquipmentFencing & GatesLivestockOutdoor LivingPet & Animal PharmacyToolsHome ImprovementFarm & RanchBoots & ShoesTrailers & TowingHome Decor & FurnitureWild Birds & WildlifeToysGift CardsServices Propane RefillTrailer RentalGarden CenterFeed CenterSame Day DeliveryPetVet ClinicPet WashGrooming at PetsenseDog Training at PetsenseTractor Supply RxPet InsuranceWag!

"Savings and Offers"

Weekly AdSaleClearance

"More Options"

Weekly AdWhat's NewTractor Supply AppEarn Rewards with Neighbor's ClubHometown HeroesLife Out Here BlogTSC Exclusive BrandsTop BrandsClearance ItemsBattery FinderOutdoor Power Equipment Parts FinderHitch Finder

Spend $49.99 to unlock Free Delivery on most orders

|
Learn More
Order statusTSC Credit CardsWhat’s newPetsenseWeekly Ad
​

Sign In / Enroll

Get rewarded!

​
Menu

Search

Home

Sign In

Cart
4.8
(23)
4.8 out of 5 stars. 23 reviews
A woman outside with a dog
A woman outside with a dog
  1. Home
  2. /
  3. Pet
  4. /
  5. Dog
  6. /
  7. Dog Grooming
  8. /
  9. Dog Shampoos & Conditioners
  10. /

  11. UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.

  1. Home
  2. /
  4. /
  5. Dog Shampoos & Conditioners

UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.

Shop all UltraCruz

  • Online Only

UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.

Item # 1997069

UltraCruz UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.
UltraCruz UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.

Get everything you need
UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.
4.8(23)

UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.

$11

.99

UltraCruz Canine Hair Detangler for Dogs, 16 oz.
4.9(34)

UltraCruz Canine Hair Detangler for Dogs, 16 oz.

$10

.99

Neighbor's Club logo
Neighbor’s Club Members earn points with purchases.

Sign in or Join Now

Shop all UltraCruz

  • Online Only

UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.

Item # 1997069

UltraCruz UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.
UltraCruz UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.

Subscription options

$11.99

$11.99

Save $0.6 (5%)

Save 5% today and on all future orders

Conveniently pickup or deliver on a schedule you choose

No commitment – easily cancel anytime

$11.99

This item is available online only

Delivery to

Spend $49 or more on Pet Food, Treats, Toys, Flea & Tick, and other select pet supplies and receive free standard delivery to home. Some exclusions ma...

Free standard delivery on online footwear & Clothing purchases of $49 and over.

​
Get everything you need
UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.
4.8(23)

UltraCruz Canine Bright White Shampoo for Dogs, 16 oz.

$11

.99

UltraCruz Canine Hair Detangler for Dogs, 16 oz.
4.9(34)

UltraCruz Canine Hair Detangler for Dogs, 16 oz.

$10

.99

Neighbor's Club logo
Neighbor’s Club Members earn points with purchases.

Sign in or Join Now

The UltraCruz Canine Bright White Dog Shampoo is a deep cleaning, pH-balanced whitening shampoo and stain remover for dogs. This dog shampoo gently whitens while naturally conditioning to leave hair soft, healthy and shiny. This powerful whitening shampoo cleans like our regular canine shampoo, but also removes tough stains and leaves the coat with a radiant white appearance. This specially formulated shampoo does not contain bleach or peroxides and is perfect to brighten white coats as well as enhance the appearance of colored coats. Carefully selected cleaning agents derived from coconut work together with optical brighteners to remove stains and brighten white hair coats without causing damage to the skin or coat.

  • Dog shampoo deep cleans with naturally based stain fighting agents
  • Shampoo for dogs contains optical brighteners to reflect light and brighten the coat
  • Ideal for light-colored dogs, but safe for use on all coat colors
  • All UltraCruz dog grooming products are made in the USA with globally-sourced ingredients
  • Gentle, pH-balanced formula
BrandUltraCruz
Country of OriginMade in USA
Active IngredientsSodium Laureth Sulfate, Ammonium Lauryl Sulfate, Water, Cocamidopropylbetaine, Endimulse, Optical Brightener, Coconut Oil, Cocamide Monoethanolamine, Collagen, Dmdm Hydantoin, Hydrolyzed Silk, Salt, Aloe Vera Gel Concentrate, Propylene Glycol, Rosemary O
Fragrance TypeFresh & Clean
Grooming FeaturesNone
Health FeaturesSkin & Coat Health
Life StageAll Life Stages
Manufacturer BrandUltraCruz
Packaged Height8.25 in.
Packaged Length2.5 in.
Packaged Weight1.25 lb.
Packaged Width2.5 in.
Product Volume16 oz.
WarrantyUse by expiration date
Manufacturer Part NumberSC-395324

Have a question?
Start typing your question and we'll check if it was already asked and answered.
1 - 3 of 3 Questions
Sort by
Newest questions

Q: Is this safe to use on pregnant dogs?

3 years ago
1 Answer
  • A: Hello, This product has not been tested for use on Pregnant dogs. However, This specially formulated shampoo does not contain bleach or peroxides. Thank you, SCAH Team
    3 years ago
    Helpful?

Q: My Maltese has yellow stains on her back legs, will that remove them

9 years ago

Originally posted on SCBT

1 Answer
  • A: Hi, thanks for the question. Yes, this product may help lessen yellow stains. This product deep cleans fur with naturally based stain fighting agents and contains no bleach or peroxides.
    9 years ago

Q: What is the scent of the shampoo? Would be great if unscented. Thanks.

9 years ago

Originally posted on SCBT

1 Answer
  • A: Hi, thanks for the question. This product does contain a fragrance ingredient. It has a very fresh smell to it. All UltraCruz Grooming products only use Natural Essential Oils for scent - no synthetic fragrances. For the Canine Bright White the scent is from these essential oils: Sweet Pea Fragrant Oil & Rosemary Oil
    9 years ago

Q&As

Have a question?
Start typing your question and we'll check if it was already asked and answered.
1 - 3 of 3 Questions
Sort by
Newest questions

Q: Is this safe to use on pregnant dogs?

3 years ago
1 Answer
  • A: Hello, This product has not been tested for use on Pregnant dogs. However, This specially formulated shampoo does not contain bleach or peroxides. Thank you, SCAH Team
    3 years ago
    Helpful?

Q: My Maltese has yellow stains on her back legs, will that remove them

9 years ago

Originally posted on SCBT

1 Answer
  • A: Hi, thanks for the question. Yes, this product may help lessen yellow stains. This product deep cleans fur with naturally based stain fighting agents and contains no bleach or peroxides.
    9 years ago

Q: What is the scent of the shampoo? Would be great if unscented. Thanks.

9 years ago

Originally posted on SCBT

1 Answer
  • A: Hi, thanks for the question. This product does contain a fragrance ingredient. It has a very fresh smell to it. All UltraCruz Grooming products only use Natural Essential Oils for scent - no synthetic fragrances. For the Canine Bright White the scent is from these essential oils: Sweet Pea Fragrant Oil & Rosemary Oil
    9 years ago

Similar Items

  1. Top Rated
    UltraCruz Canine Bright White Shampoo for Dogs, 1 gal.
    4.8 out of 5 stars with 23 reviews
    4.8 (23)

    UltraCruz Canine Bright White Shampoo for Dogs, 1 gal.

    $58.95
  2. Top Rated
    UltraCruz Canine Bright White Shampoo for Dogs, 32 oz.
    4.8 out of 5 stars with 24 reviews
    4.8 (24)

    UltraCruz Canine Bright White Shampoo for Dogs, 32 oz.

    $19.99
  3. Top Rated
    UltraCruz Canine Oatmeal Shampoo for Dogs, 16 oz.
    4.9 out of 5 stars with 25 reviews
    4.9 (25)

    UltraCruz Canine Oatmeal Shampoo for Dogs, 16 oz.

    $14.99
  4. Top Rated
    UltraCruz Canine Conditioner for Dogs, 16 oz.
    5.0 out of 5 stars with 39 reviews
    5.0 (39)

    UltraCruz Canine Conditioner for Dogs, 16 oz.

    $10.99
  5. Top Rated
    UltraCruz Canine Oatmeal Shampoo for Dogs, 32 oz.
    4.9 out of 5 stars with 27 reviews
    4.9 (27)

    UltraCruz Canine Oatmeal Shampoo for Dogs, 32 oz.

    $24.99
  6. Top Rated
    UltraCruz Canine Conditioner for Dogs, 32 oz.
    5.0 out of 5 stars with 41 reviews
    5.0 (41)

    UltraCruz Canine Conditioner for Dogs, 32 oz.

    $14.99
  7. Top Rated
    UltraCruz Canine Conditioner for Dogs, 1 gal.
    5.0 out of 5 stars with 40 reviews
    5.0 (40)

    UltraCruz Canine Conditioner for Dogs, 1 gal.

    $37.99
  8. Top Rated
    UltraCruz Canine Foaming Travel Spray Shampoo for Dogs, 32 oz.
    4.9 out of 5 stars with 15 reviews
    4.9 (15)

    UltraCruz Canine Foaming Travel Spray Shampoo for Dogs, 32 oz.

    $17.99
  9. Top Rated
    UltraCruz Canine Hair Detangler for Dogs, 16 oz.
    4.9 out of 5 stars with 34 reviews
    4.9 (34)

    UltraCruz Canine Hair Detangler for Dogs, 16 oz.

    $10.99
  10. Top Rated
    UltraCruz Canine Foaming Natural Essential Oils Scented Shampoo for Dogs, 32 oz.
    4.9 out of 5 stars with 15 reviews
    4.9 (15)

    UltraCruz Canine Foaming Natural Essential Oils Scented Shampoo for Dogs, 32 oz.

    $16.99
  11. Top Rated
    UltraCruz Canine Foaming Natural Essential Oils Scented Shampoo for Dogs, 1 gal.
    4.9 out of 5 stars with 15 reviews
    4.9 (15)

    UltraCruz Canine Foaming Natural Essential Oils Scented Shampoo for Dogs, 1 gal.

    $44.99
  12. Top Rated
    UltraCruz Canine Hair Detangler for Dogs, 1 gal.
    4.9 out of 5 stars with 34 reviews
    4.9 (34)

    UltraCruz Canine Hair Detangler for Dogs, 1 gal.

    $47.99

Reviews

Rating Snapshot

Select a row below to filter reviews.

5 starsstars

21
21 reviews with 5 stars.

4 starsstars

1
1 review with 4 stars.

3 starsstars

0
0 reviews with 3 stars.

2 starsstars

1
1 review with 2 stars.

1 starstars

0
0 reviews with 1 star.

Overall Rating

4.8

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification
  • satisfaction
1 to 4 of 23 Reviews .
1 – 4 of 23 Reviews
Sort by
Most Recent
Disappointed
Review 1
2 out of 5 stars.

Didn’t do what I wanted it to do

4 months ago
This didn’t satisfy my needs for my dog. Not happy
Product Used Since : 1/31/2026

Originally posted on SCBT

Andressa Devad
Review 1
5 out of 5 stars.

GLAD I GOT THIS SHAMPOO!

9 months ago
Best whitening shampoo for my white teacup poodle!
Product Used Since : 9/2/2025

Originally posted on SCBT

Scott Paul
Review 1
5 out of 5 stars.

Thank you!

a year ago
Great products that will be repeat purchases in the future.
Product Used Since : 10/30/2024

Originally posted on SCBT

Deanna S
Review 1
5 out of 5 stars.

Shampoo

a year ago
I love these products. Not only does the bright if shampoo whiten the softer colored coats but also makes the darker colors shine
Product Used Since : 10/12/2024

Originally posted on SCBT

Get the top deals, latest trends and more
Sign up for emails from Tractor Supply today.
First Name*
Last Name*
Email*

Customer Support

  • Order Status

  • Return Policy

  • Delivery Options

  • Tax Exemptions

  • Frequently Asked Questions

  • Contact Us

  • Recall Notices

  • Call:  

    (877) 718-6750

  • Mon - Sat: 7am - 9pm CT

  • Sun: 8am - 7pm CT

  • Closed Christmas Day

About Us

  • Who We Are

  • Investor Relations

  • Stewardship

  • Community

  • Military Support

  • Product Catalog

  • Tractor Supply Stores

  • .Pharmacy Verified Website

Work With Us

  • Careers

  • Sponsorship

  • Affiliate Program

  • Potential Vendor Partners

  • Vendor Information

  • Tractor Supply Media Network

Neighbor's Club

  • About

  • Rewards

  • Hometown Heroes

  • Frequently Asked Questions

  • Terms & Conditions

Credit Center

  • TSC Credit Card

  • Klarna

Stay Connected

Connect & Share with the Tractor Supply Community.

Tractor Supply App

Shop on the go with the Tractor Supply App

Learn More

Stay Connected

Connect & Share with the Tractor Supply Community.

Tractor Supply App

Shop on the go with the Tractor Supply App

Learn More
  • Order Status

  • Return Policy

  • Delivery Options

  • Tax Exemptions

  • Frequently Asked Questions

  • Contact Us

  • Recall Notices

  • Call:  (877) 718-6750

  • Mon - Sat: 7am - 9pm CT

  • Sun: 8am - 7pm CT

  • Closed Christmas Day

  • Who We Are

  • Investor Relations

  • Stewardship

  • Community

  • Military Support

  • Product Catalog

  • Tractor Supply Stores

  • .Pharmacy Verified Website

  • Careers

  • Sponsorship

  • Affiliate Program

  • Potential Vendor Partners

  • Vendor Information

  • Tractor Supply Media Network

  • About

  • Rewards

  • Hometown Heroes

  • Frequently Asked Questions

  • Terms & Conditions

  • TSC Credit Card

  • Klarna

Connect & Share with the Tractor Supply Community.

Shop on the go with the Tractor Supply App

Learn More
  • Privacy policy
  • Your Privacy Choices
  • Terms and Conditions
  • California Transparency Act
  • Legal Notices
  • Accessibility
  • Responsible Disclosure Statement
  • Surprise (Balance) Medical Billing Disclosure
  • Transparency in Coverage
  • Human Rights Policy
  • Vendor Code of Conduct
  • California Notice of Collection
  • Privacy Requests

© 2026, Tractor Supply Co. All Rights Reserved.