The UltraCruz Canine Bright White Dog Shampoo is a deep cleaning, pH-balanced whitening shampoo and stain remover for dogs. This dog shampoo gently whitens while naturally conditioning to leave hair soft, healthy and shiny. This powerful whitening shampoo cleans like our regular canine shampoo, but also removes tough stains and leaves the coat with a radiant white appearance. This specially formulated shampoo does not contain bleach or peroxides and is perfect to brighten white coats as well as enhance the appearance of colored coats. Carefully selected cleaning agents derived from coconut work together with optical brighteners to remove stains and brighten white hair coats without causing damage to the skin or coat.