Took it on a week long camping trip with a couple of buddies. I was the only one that still had an ice cold cooler after the trip. Highly recommended reading the manual to find the best way to store your food/drinks and ice for maximum ice retention.

Exceptional cooler on par, if not better, than Yeti. Perfect for boating. During the last hurricane, I filled with ice as backup, left it in the garage, and did not open the cooler once until the 4th day and it was completely full. Of course, when it gets opened it melts faster, but when my husband and I went to the Everglades over Christmas, we has a third cooler for back up ice to help the main coolers and it got us through. An absolutely superior product. Cannot recommend it enough.

This cooler is overpriced as compared to other Lifetime coolers. Lacks drain plugs on both sides. Performed well as expected.

We got this cooler about a month ago. Immediately after taking it out of the box, my husband and I were impressed with the handles. We love how long they are and that the rope moves around a little bit making it easier to maneuver the cooler for one person holding it. I took it to an all day soccer event filled with our favorite beverages and some ice right before I left. I was amazed how good the seal is on this cooler. It didn't take long for the kids to want to grab a drink once we got to the fields and I was amazed at how cold they were already. We were in and out of the cooler all day. When we got home we were too tired to unload everything so the cooler got left out. A week later I decided it was time to put everything away and was amazed that their was still ice in it. What was even more shocking was realizing my kids must have been in it through out the week getting drinks because my drinks were almost all gone out of it, yet it still had ice in it and was so cold my baby couldn't hold the drink in his hands.