[This review was collected as part of a promotion.] One of my Newfoundlands is a Landseer so his entire belly, legs, & paws are white... which never is fun when the yard is muddy! I have a few of Veterinary Formula shampoos that I cycle through between my 3 dogs which I love all becasue they all excel in an area that they are formulated for, & this one definitely makes the white fur beautiful!! I use this shampoo mainly on his underbelly & legs to get it as white as possible safely since this shampoo is a bleach-free & peroxide-free formula!

[This review was collected as part of a promotion.] The White Coat Shampoo is perfect for my pet! It brightens their fur, removes stains, and leaves them looking clean and fresh without any harsh chemicals

[This review was collected as part of a promotion.] This is definitely not just for white dogs. It adds brightens the color of my red Shiba Inus. One thing that I love with this shampoo is it smells amazingly good that lasts for days. It works wonders at removing stain from saliva on their paws and some tear stain on my older dog. My dogs loves to roll on the grass and dig, and this shampoo helps to remove the hard to get out stains. It leaves their fur clean and super soft.

Adopted a white dog from a shelter who found him abandoned with most of his body covered in urine stains. This whitening shampoo has helped to lighten most of the stains. Will continue to use as a spot treatment wash on some of the stubborn stains. This will be a work in progress but big improvement with the use of the Veterinary Formula.