Bamm! Sweet Heat BBQ rub has all the sweet taste you expect in a great BBQ rub plus super-hot burn from habanero peppers. The base rub tastes sweet and salty, then you begin to taste and feel the slow burn from the habanero pepper that keeps getting hotter and hotter. It makes you want more! The BBQ rub is not for the faint of heart, it is for those who like it super-sweet and super-hot! If you like it Hot, then this awesomely hot and sweet BBQ Rub for you. Bamm! Sweet Heat BBQ Rub is great on anything - our favorites are chicken, pork, and fish. Sprinkle it on and feel the pain. All-Natural, NO MSG. Naturally Gluten-Free. Enjoy!