All Natural Rust Remover Whitening Shampoo - Oatmeal Cherry Scented. This shampoo contains no bleach, peroxide, or alcohol. It's detergent free and safe to use on any animal. This shampoo relieves itchy dry flaky skin and revitalizes hair. It also helps with hyper keratinization/scurf or in the pig community people refer the condition as "pig rust". This is an accumulation of dirt and oil on the skin that is reddish in tint. If it wipes away after you use this product that is what it is. This shampoo will only whiten the skin it does not lighten the hair color. It's very important to keep the skin clean but in a safe way free of chemicals. This shampoo has a very light but refreshing cherry scent.Made in USA