One of the most critical choices when caring for a pup with sensitive skin is choosing the right shampoo. Because dogs have very absorbent skin (more so than humans), they are more susceptible and sensitive to the products put on their skin and coat. With our Natural Dog Company Sensitive Skin Oatmeal Dog Shampoo, your pup will get a deep clean that is gentle on their skin. Our gentle and non-irritating formula is free of sulfates, parabens, alcohols, toxins and artificial fragrances. The natural ingredients aid in overall skin health and help to balance, heal and soothe pups with easily irritated skin.