A cute storage idea, though its used more for a decoration than practical storage in my home since the shape is a bit awkward (it was a surprise Xmas gift, so I just keep candy in it for now). It's basically a large bowl for loose items. Whether that be your favourite lego pieces you want in a special place, somewhere to store coffee pods to brighten your morning, a cookie jar, a piggy bank for loose change, or whatever else you might desire! --- I enjoy it, though i think it'd be fun to have more options for the face than just a plain smile and one with makeup on. I'd like to see some classic lego faces as an option, or maybe the company can let users design their own character's face (like they do on the lego website avatars) and can purchase that? Otherwise, it looks great as a fun statement piece in your home! I find it puts a smile on guests faces.