[This review was collected as part of a promotion.] This Tape Measure is an amazing upgrade from ones i have used in the past. It is flexible and bright. It's wind up is a little tough at first but loosens up and becomes easy to retract the tape. It retracts quickly and easily when ready to move to the next measurement. The NITE EYE feature is very readable when laying in the yard to measure out flower beds or patio projects. The Tape has soft edges and is comfortable to grab and maneuver when needing to move the tape without retracting it. The case is sleek and very manageable. The Hook keeper is very convenient with keeping the tip of the tape secured and easily accessible. This 100ft NITE EYE Tape is an all around game changer for getting accurate measurements for large projects.

[This review was collected as part of a promotion.] This is a great overall tape measure. I have used this in many different ways already. It came in handy while trying to measure my home to install permanent Christmas lights. Some things I love are the multi use hook. It is very easy to attach it to many different types of material and does a good job of holding on I also like the hook holder to keep the tape secured while not in use. The tape itself feels like it’s high quality and should last for many years.

[This review was collected as part of a promotion.] I am in the process of building a new deck and patio, and this tape measure rocks. It's easy to read, can be attached using the large d ring clip on the end to posts, quickly retrieves, and I love the carry handle. Great tool to have handy for large projects.

[This review was collected as part of a promotion.] I wasn’t sure what to expect from a tape measure this large, but I was impressed from the very first use. The Nite Eye markings are bold and easy to read, even in low light, and I especially appreciate that the foot indicators are clearly shown between each inch. It eliminates any guesswork — you’ll know instantly if you’re at 28 feet instead of 25. The loop and claw at the end make solo measuring simple, giving you a secure grip when working alone. My favorite feature, though, is the 3:1 winding mechanism. It reels in the full 100 feet with surprising speed and ease — what could be a chore feels effortless. Storage is just as convenient: the fold-down winding handle and stowable loop keep the tape compact and prevent it from snagging on other tools. For anyone needing reliable long-distance measurements, this tape measure combines smart design with practical durability.