The 20 lb. Honeycrisp Apple block is a premium mineral deer attractant that provides critical vitamins, minerals and organic, prebiotic micronutrients needed to produce bigger bucks and support overall deer herd health. This block is made to last, providing a consistent draw without repeatedly disturbing the area with human traffic. Made with REAL Honeycrisp Apple, a naturally sweet flavor and aroma that deer love, bringing them in from surrounding areas while keeping them coming back.