Purifying Shampoo clarifies dark hair for deep color and a radiant shine. A deeply purifying blend of natural cleansers removes product buildup, dirt and excess oil. It's specially formulated to bring shine back to dark hair and brighten dull tones. Optical enhancers highlight deep, rich hair tones. Purifying Shampoo is infused with vitamins A, C, E, and D to maximize hair health. Hair feels conditioned and fresh after washing with this hydrating shampoo.