The Sullivan Supply Volumizer Nourishing Livestock Shampoo is formulated with a natural plant-based proprietary surfactant technology which creates an opposite acting polar electrical charge within each hair strand that actually pushes every hair follicle apart. This prevents the hair from sticking together, and actually springs it loose, making each hair follicle stand on end for a noticeable difference in hair volume and body. It's designed to be used in a foamer.