GreenView Starter Fertilizer is ideal for establishing new lawn areas. Starter fertilizer for grass sets the stage for exceptional performance with essential nutrients the new grass seedlings need to thrive - providing nitrogen that is both readily available and controlled release to improve growth and vitality. Lawn starter fertilizers have a high concentration of phosphorus as their main ingredient, and unlike established lawns - grass seeds and seedlings use the phosphorus to increase the changes of germination success. You can count on this slow-release fertilizer to provide consistent, even turf growth.