FULL MOON started with a mission to feed your dog the same nourishing ingredients you'd feed yourself. We believe if it isn't good enough for us, it isn't good enough for our pets. That's why we begin at the source with humanely raised protein from Perdue Family Farms and make our food with 100% Human Grade ingredients, following quality standards made for people food. What makes our food special? Nutrient-rich & digestible: Air drying naturally retains more vitamins and minerals due to its minimal processing, helping your dog to digest. More nutrient absorption, less waste (to pick up!). As easy and convenient as kibble: Experience the benefits of fresh dog food with the convenience of dry. Easy to store, scoop, and serve without handling raw food. Our Air Dried is like kibble, but better! Protein from free range chicken: chicken makes up 90% of our recipe- no rendered meals or pea proteins - so your dogs get the essential amino acids they need from high quality pieces of meat you can see. The flavor dogs love: Our air-dried process locks delicious flavor into tender-jerky style bites without the use of fillers or artificial preservatives. Let your dog taste the difference.