Just like you, your cat or kitten is a unique individual and their feeding requirements will vary with environment, age and activity. That's why we suggest using the feeding guide as a starting point, and monitoring your cat or kitten's weight and adjusting amounts as needed. We also recommend feeding your cat twice daily and always keeping fresh, clean water available. See your veterinarian regularly. To help maintain freshness, we recommend sealing the bag tightly and storing it in a cool, dry location.