I wanted to like this tape. Was very pleased with the thickness, the feel and it did unroll easily. HOWEVER, like most of the negative reviews, it does not stick! How can anything sticky not stick to cardboard??? Somehow this doesn't. If you are shipping anything, do not trust this tape. If you're trying to seal anything besides cardboard, like a plastic shipping tote/crate, etc..., forget about it. It will not stay on before it arrives to its destination. I have to run multiple full circumferential strips of tape to seal a cardboard box and then run strips perpendicular to tape the tape and then cross my fingers. I have taped a shipping label printed on regular paper to a shipping tote by completely covering the label and it was lost because the label came off. The only reason it was found was because of the little tag that FedEx puts on packages with pre-printed labels. Great feel and strength but just doesn't stick.

I’ve been using Scotch tapes most of my life. This “sure start” tape is the first line I could never recommend! It sticks to paper just fine and is very easy to pull off the roll- BUT it does NOT stick to itself! Any slight bump or roll over will pull off all tape that has been taped to another piece of tape. I purchase approximately ten 6 packs per year. This “sure start” is cheaper but is also CHEAP- JUNK. Buy only the red or blue rolls. Heavy Duty is the best!!!

This was on sale and I bought it seal shipping boxes. I made up a stack of boxes the started filling them and the tape is separating from the boxes before there’s even anything in them. Also, when I put it on the tape gun, I keep pulling out too long a strip because it pulls off the tape wheel too easily. It’s making shipping take longer because I have to check every seam and readhere it.

This product is no good. The guide tabs are too far from the blade, which means that the tape keeps falling away from the blade and having to be reset. I don't understand how anyone can like this product.