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Golden Retriever among Best Customers of Tractor Supply Co.

Like a kid in a candy store, Mattie Belle gazes at the dog treats and pet toys that fill the Morristown, Tenn., pet aisle. What will it be this visit? Pup-Peroni snacks? Pig ears? A crunchy rawhide? A new stuffed toy?

Mattie Belle is a 5-year-old full-blooded Golden Retriever, but she doesn’t let her canine roots hold her back from being one of Tractor Supply Co.'s best customers. When her owners, Wayne and Sharon Tharp, visit their local TSC store, Mattie Belle takes her leash in her mouth, approaches the automatic doors and enters the Morristown store to do her shopping—always making sure to bark hello to the cashiers on her way to the pet aisle. After careful consideration, Mattie Belle selects which items she is going to purchase. The Tharps assist Mattie Belle by putting some cash in her mouth, and she carries her money and treats to the register to pay.

Mattie Belle marches to the register, puts her front paws on the counter and drops her money and treats for the cashier. Unfortunately, Mattie Belle hasn’t mastered the concept of waiting her turn, and she has been known to cut line at the register. Luckily, neither customers nor team members seem to mind as they are all so entertained and impressed by Mattie Belle’s independence and know-how.

While Mattie Belle has no allowance when she’s shopping at TSC, she has earned her money. At home, the Tharps utilize Mattie Belle to help them with their chores. If Sharon is in the barn and needs something from Wayne back at the house, she’ll call him and say what she needs. Then, she’ll send Mattie Belle to the house to get the item, and Wayne will send her back to deliver it to Sharon. In addition, Mattie Belle takes the Tharps’ other dog, a mini Shih Tzu, out at home to go to the bathroom.

Extremely smart and predominantly self-taught, the Tharps occasionally teach Mattie Belle new tricks and tasks, but she has pretty much figured things out on her own. When she wants to go to TSC, she fetches her leash that is specifically for TSC shopping trips, as well as Wayne’s keys from his coat pocket.

“She just loves Tractor Supply. If we drive by it without stopping, she sort of pouts,” Sharon said about Mattie Belle.

“It’s fun for the team, everybody really gets a kick out of it. Other customers get a kick out of it, as well. It’s really an enjoyable experience. I hate to use the word ‘cute,’ but it’s honestly really cute,” said store manager Gavin Mauldin. “Nobody has gotten their dogs where they can shop for themselves, but we do see a lot of pet traffic.”

Mattie Belle is essentially a living, breathing and barking testimony to what our dogs prefer in the pet aisle. By just being herself, Mattie Belle makes the Morristown customers’ shopping experiences better and the team members’ days even brighter.


Oral Care for Dogs

Oral disease is the most prevalent health issue in dogs, in fact, the American Veterinary Dental Society estimates that more than 80% of dogs have oral disease by age three. Dental disease begins with the formation of plaque, a colorless film full of bacteria, that builds up on your pet's teeth which hardens to tartar.


How to Keep your Dog or Cat Cool During the Summer

Dogs and cats are susceptible to heat stroke and overheating in the hot summer months. While humans have the ability to sweat from almost all parts of the body to regulate body temperature, cats and dogs only have sweat glands on their paws.