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    Why Choose BLUE?

    Because only BLUE™ is made with the unique combination of high-quality, natural ingredients plus exclusive LifeSource® Bits.

    We love our dogs and cats like family so we want to feed them with the same care as family. That's why BLUE is made with only the finest natural ingredients plus the active nutrients and antioxidants of our exclusive, cold-formed LifeSource® Bits.

    The Finest Natural Ingredients

    The Finest Natural Ingredients
    for Superior Nutrition

    All of our great-tasting, natural and holistic BLUE dog and cat food recipes feature:

    • Deboned chicken, lamb, fish, turkey, or duck as the FIRST ingredient
    • Wholesome whole grains
    • Garden vegetables and antioxidant-rich fruit
    The Enhanced Supplementation

    Our Exclusive LifeSource Bits, Now Enhanced with Super 7 Antioxidants

    All BLUE dog and cat dry foods contain LifeSource Bits, a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists. And now we’ve enhanced LifeSource Bits in our BLUE Life Protection Formula for dogs and BLUE for Cats dry food with our Super 7 package of powerful antioxidant-rich ingredients. "Cold-formed" to retain their potency, the ingredients in LifeSource Bits support:

    • Immune system health
    • Life stage requirements
    • Healthy oxidative balance
    Learn More
    True Blue Promise

    BLUE uses only the finest natural ingredients and:

    • NO chicken (or poultry) by-product meals
    • NO artificial flavors, colors, or preservatives
    • NO corn, wheat or soy, as they have been linked to allergic reactions in some pets